Snap Bitmoji Avatar Store and Strategy

DRESSX has become an esteemed partner of SNAP, and we are currently engaged in the development of wearables specifically designed for Bitmojis. It is noteworthy that Snap has secured its position among the top 5 globally acclaimed mobile messenger apps in 2023, boasting a substantial number of monthly active users.

• Nearly 1.7 billion Bitmoji avatars have been created globally.
• Bitmoji is used by more than 250 million people every day.
• 85% of the 13-24 Gen Z population in the US have a Bitmoji avatar.
• 74% of Snapchatters dress their Bitmoji in the same brands they wear in real life.

In light of these compelling statistics, launching a capsule collection for Bitmojis presents a strategic opportunity to effectively target the Gen Z market segment but also bring the brand an additional source of revenue.