Meta Avatar Store and Strategy

Did you know that DRESSX has been one of the first companies to drop wearable for Meta’s Avatars Store, alongside Prada, Balenciaga, and Thom Browne? A year later, DRESSX is now the biggest provider of digital fashion in Meta (Instagram, Facebook, WhatsApp, Oculus VR), bringing monthly in-house and branded drops to the platform.

With our vast expertise in ideation, production and sales of Meta’s Avatars Store wearables, DRESSX became the main destination for brands and designers who want to expand their collections to Meta. From creative direction, to production, marketing and sales - DRESSX takes care of the full package of Solutions needed to make the drop successful.