Maisie Williams X H&M X The Fabricant

DRESSX partnered with The Fabricant and H&M for a 3D campaign fronted by H&M Global Sustainability Ambassador, actor and activist Maisie Williams. H&M’s first virtual capsule consisted of 3 virtual-only designs underscoring the youthful spirit and fearless attitude of H&M’s collections: an oversized vest made of an impossible materials, paired with a unitard; an orange cable knit with sparkles; a pair of baggy trousers in glowing pink, matched with a hoodie. The virtual looks were exclusively available to three winners of the company’s Virtual Fashion Competition. DRESSX provided editorial quality photo and VFX dressing to the winners’ photos, bespoke to the size and shape of the customers’ bodies.