Dundas (Paris Fashion Week, Decentraland, AR)

DRESSX and DUNDAS opened the Metaverse Fashion Week with a digital runway show in collaboration with UME. Introducing the concept of 'see now - wear now', DRESSX digitized 10 looks from the DUNDAS D24 Paris Fashion Week show and made them available as digital collectibles with AR, metalook, and Decentraland wearable utilities. The metafashion looks were available to wear on photos and avatars straight off the runway, while DRESSX and DUNDAS communities could purchase the digitally collectible outfits on prior to the show and come to the event dressed in runway fashion to demonstrate their support, just like fashion influencers and celebrities did at Paris Fashion Week.