• Renders & Metalooks
  • Physical Pop-up

DRESSX partnered with the Printemps to design 5 digital fashion outfits created in Printemps’s signature colors and resembling the aesthetics of the French leader in fashion, luxury, lifestyle and beauty. Created from the client’s moodboard, the designs were showcased in 3D renders and made available for AR try-on on the DRESSX app and during the phygital pop-up in Printemps.

DRESSX brought digital fashion on the floors of the iconic department store Printemps. The first ever physical store of digital-only fashion offered a real-time dressing experience showcased on a human-sized interactive screen. The pop-up guests could instantly record videos of themselves wearing 5 digital outfits created especially for Printemps or try on dozens of AR outfits available in the DRESSX digital fashion library. The editorial quality images featuring the same digital garments were available for purchase on-site through Printemps consultants.