IPSA

DRESSX worked with IPSA (Shiseido) to create a digital drop promoting the brand’s new AQUA collection. Created from the brand's moodboards and ideas, the augmented reality drop was inspired by the life-giving energy and moisture of water, featuring soft and rounded shapes of AQUA. A surreal AQUA by IPSA experience was made available for a free try-on on the DRESSX app.