Tommy Hilfiger
DRESSX joined forces with Tommy Hilfiger during the Metaverse Fashion Week 2023 to hold a viral AI creators challenge on social media and recreate the winning designs in 3D, AR, in Decentraland, and as digital collectibles on onchain.dressx.com. Some of Tommy Hilfiger looks were also made available for a free AR try-on for the public. Featuring the signature colors and shapes of Tommy Hilfiger brand, the collection got a metaverse twist, suggesting what Tommy Hilfiger’s clothes would look like in the metaverse.