Google x The Fabricant
DRESSX joined forces with Google and The Fabricat, introducing The Google Pixel 6: Material You Collection available for digital dressing for free on DRESSX. The limited edition digital fashion collection was developed to promote the launch of the new Google Pixel 6 phone, celebrating individuality, self-expression and showcasing the beauty of customisation. The 12-piece carbon neutral, unisex digital collection was available in a range of Material You inspired colors and designed by leading fashion creatives Tinie Tempah, Bettina Looney, Radam Ridwan, Sophie Butler, Jack Guinness and Kyle De’Volle. DRESSX performed digital dressing of hundreds of user-generated photos.