Farfetch
(Off-White™, Balenciaga, Dolce & Gabbana, Nanushka, Palm Angels)
- Metalooks
- Digitizing
Together with FARFETCH, DRESSX created the first innovative editorial and influencer campaign for the platform’s pre-order collection. DRESSX digitized 20 menswear and womenswear pre-order looks from the new collections of the hottest brands: Burberry, Off-White, Balenciaga, Palm Angels, Dolce & Gabbana, Khaite and Nanushka. Using the 3D files, DRESSX and FARFETCH created the most sustainable influencer marketing campaign, avoiding unnecessary production and shipment, saving 346 698 liters of water and 2515 kg CO2 eq. All the CO2 emitted during the digital fashion campaign was offsetted as a part of DRESSX's commitment to responsible and sustainable operations, making DRESSX and FARFETCH editorial and influencer campaigns the first carbon-neutral fashion campaigns in the world.
DRESSX digitized 20 menswear and womenswear pre-order looks from the new collections of Burberry, Off-White, Balenciaga, Palm Angels, Dolce & Gabbana, Khaite and Nanushka, using the photos of the outfits provided by FARFETCH. DRESSX created 3D renders for the smart display of the looks on the DRESSX and FARFETCH websites, digitally dressed FARFETCH influencers to launch the platform’s sustainable marketing campaign and created a series of marketing videos demonstrating the use of digital fashion.