Drunk Elephant

DRESSX collaborated with Drunk Elephant to develop a collection of AR effects spotlighting the brand’s viral Glow Booster franchise: new B-Goldi, viral sensation D-Bronzi and fan favorite O-Bloos. Highly immersive AR effects inspired by the products were accessible via both digital and physical touchpoints: the Drunk Elephant TikTok channel and at SEPHORiA, Sephora’s biggest beauty event of the year, via the DRESSX AR Mirror screen. Our user-friendly journey allowed customers to not only immerse themselves in the world of Drunk Elephant’s Glow Boosters, but also to create and save content with unique filters directly on their mobile devices.