• Smiley collection
  • Christmas collection

DRESSX partnered with BERSHKA to launch the brand's first collection in the digital space. DRESSX digitized 8 favorite smiley-inspired looks from the brand’s physical collection, and made them available for editorial photo dressing and augmented reality try-on on the DRESSX app.

Following the successful Smiley collection launch, DRESSX and Bershka joined forces again to create the brand’s first ever digital-only collection. Created independently from the brand’s physical offering, the AR fashion drop offered a new way to experiment with fashion, leaning towards a physically impossible aesthetic. The festive special AR drop was a part of the brand’s ‘Going Out’ collection and was made available for a free augmented reality try-on, exclusively on the DRESSX app.