Balmain x Altava x Binance

To celebrate his 10th anniversary as creative director for Balmain, Olivier Rousteing designed a virtual-only 'Flame Dress' for Vogue Singapore’s September issue. Created in collaboration with the gaming company Altava, the dress was sold as digital collectible on Binance and recreated in augmented reality by DRESSX. The winning bidder for the ‘Flame Dress’ digital collectible received Rousteing’s original sketches of the dress, an authenticity certificate card, the ability to redeem the virtual dress in the Altava fashion game-app, and the unique opportunity to wear the exclusive dress in AR on photos and videos on the DRESSX app.