Adidas

Together with Adidas Originals, DRESSX created the ‘Virtual Gear’ AR drop, with the looks that burst into flames, dissolve in the air, glow and change colors. The drop was presented on the human-sized interactive screen at the Adidas Originals community-focused (Probably) Real Event in Miami, with the guests including the American rapper Pusha T. This was the first time when Adidas digital collectibles became digital wearables.